TrendyBuzz – the Observatory for Political News (video in French)


0 Comments Mar 31, 2012 videos

TrendyBuzz, Pureplayer Institute launched in partnership with Libération l’observatoire de l’actualité politique (the Observatory for Political News), whose objective is to measure, in real-time, citizens’ spontaneous interest in politicians or current affairs on the internet.

TrendyBuzz technology constantly scans over 1 400 000 sources (institutional websites, news sites, blogs, forums, social networks) to measure the IVU (Internet Visibility Units) generated by politicians or by the most debated topics on the internet.

«Politivox is for us a chance to make public a scientific tool via an easy-to-use, appealing dashboard» summarizes Ludovic Blecher, Director of Liberation digital editions. is updated 24/7. Dynamic charts are visualised through interactive curves and a click on «Le match» module will outline the politicians’ communications strategies with regard to current affairs. The aim is to measure, in just a click, how political parties cleave on key issues for the 2012 presidential campaign (e.g. unemployment, security, purchasing power, the « golden rule » …)

« Throughout the campaign, Politivox will be a mean for us to challenge and check the extent to which the themes put forward by the candidates find an echo on the web » says Ludovic Blecher.

TrendyBuzz Institute will publish weekly syntheses on its blog, measuring the discrepancies between journalists’ editorial choices and the citizens’ interests.

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal.

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